On Thursday 6th February, CSVPA’s BA Graphics & Illustration students gathered to listen to Daniel Eatock, a London-based artist and designer, speak on his work, creative process and career journey.
Trained at the Royal College of Art, Eatock’s work spans graphic design, sculpture, and participatory projects. He is known for his inventive, idea-driven approach that blurs the line between art and design. His practice is rooted in humour, chance, and an embrace of contradiction, making the familiar appear strange and thought-provoking. From developing iconic identities, like Channel 4’s Big Brother, to exploring the potential in everyday objects, his work has been exhibited around the world.
Talking to our students, Daniel explained: “My goal is to get people to see the world, the possibilities and new ways of framing things. Transforming something mundane with a simple action to reveal beauty and truth. I feel like a magician, shining light on something to change its perception.”
He spoke to the students about having a creative instinct and the importance of staying attune and alert to what the world presents them. Discussing his approach to creative process, Daniel explained that his inspiration comes from proposing and finding solutions to problems, often problems that cannot be expressed before they have been solved.
The students had the opportunity to ask Daniel questions about his work, his process, where he finds inspiration, how he positions himself as an artist and how he finds the audience that his work resonates with.
Speaking on the lecture, Andrew Foster a Senior Lecturer for our BA(Hons) Graphics & Illustration course said: “The benefit of having these guest lectures is that they bring a different viewpoint, it’s a point of reference and a point of challenge bringing debate. It helps our students’ formulate their critical analysis and depth of thinking that they can apply to their own work and practice”.
At CSVPA, we offer three visual arts undergraduate courses. Find out more about our BA(Hons) Graphic Design, BA(Hons) Illustration and BA(Hons) Visual Communication courses and take the first step to achieving your creative potential.
